TAG Heuer is a fascinating worldwide organization. Those last years showed an actor that is willing to inspire people through premium products, experiences with a clear vision and a strong identity. Staying close to sport: from Formula 1, Olympics, soccer but also music and lifestyle, TAG Heuer is proving a strong step forward as a fair player in the core emotion of #DontCrackUnderPressure. Extremely popular across the globe, your brand inspire all generations.
Early adopter of the digital world, I’m fascinated by the interaction and creativity between people and brands.
Looking for a new challenge in a fast paced environment where I will engage audiences with innovative experience and impactful stories.
DIGITAL PERFORMANCE PROJECT MANAGER (Nespresso)
June 2015 - present
- Responsible of the full media strategy : online and offline for 4 different regions.
- Coordinate eCommerce webmasters to amplify conversions and sales based on analytics.
- Define innovative strategies throughout AB testing roadmap definition including tests, analysis and reporting with a specific attention to user experience.
- Manage the salesforce audience manager DMP end-to-end.
- Manage Social Media strategy on 3 different platforms (Facebook, Instagram and LinkedIn)
- Develop digital media content and acquisition plans to increase qualitative traffic (SEO, SEM, display, affiliation, distribution, emailing, social - with dynamic creatives).
- Manage two people to run our media department and agencies.
- Manage the campaigns and platform for 4 different regions.
> Launch of 3 different platforms : Gastronomie, Durability, Second-Life
> Conversions: +27% vs 2019 / Click through rate : +21% vs 2019
> Budget: +5.5 M CHF
ESCEM BUSINESS SCHOOL, TOURS, FRANCE
Master in management, eBusiness - class of 2011
IUT JEAN MONNET, SAINT-ETIENNE, FRANCE
Bachelor of arts, sales and marketing - class of 2009
Innovation and entrepreneur mindset.
Creative and social by nature.
Salesforce audience studio (DMP)
Google : GA360, Search Console
Sprinklr, Facebook Manager
Wordpress, Drupal, Magento
Photography - Canon 70D)/ Drone video - Dji Mavic Pro.
Travel - USA, Colombia, Cambodia, Philippines, Indonesia and Europe.
Triathlon - part of TriTeamLutry - 2017 : 3 short distances and 1 Olympic distance - 2018 : 2 Olympic distances and 1 IronMan 70.3 Nice finisher.
Motorbike - Yamaha MT09 - roadtrip accross France and CH.
Nature - that fits in each of the passions above : mountains and oceans.