x Arnaud

TAG Heuer is a fascinating worldwide organization. Those last years showed an actor that is willing to inspire people through premium products, experiences with a clear vision and a strong identity. Staying close to sport: from Formula 1, Olympics, soccer but also music and lifestyle, TAG Heuer is proving a strong step forward as a fair player in the core emotion of #DontCrackUnderPressure. Extremely popular across the globe, your brand inspire all generations.

ABOUT ME

Early adopter of the digital world, I’m fascinated by the interaction and creativity between people and brands.

Looking for a new challenge in a fast paced environment where I will engage audiences with innovative experience and impactful stories.

DIGITAL PERFORMANCE PROJECT MANAGER (Nespresso)

June 2015 - present

- Responsible of the full media strategy : online and offline for 4 different regions.
- Coordinate eCommerce webmasters to amplify conversions and sales based on analytics.
- Define innovative strategies throughout AB testing roadmap definition including tests, analysis and reporting with a specific attention to user experience.
- Manage the salesforce audience manager DMP end-to-end.
- Manage Social Media strategy on 3 different platforms (Facebook, Instagram and LinkedIn)
- Develop digital media content and acquisition plans to increase qualitative traffic (SEO, SEM, display, affiliation, distribution, emailing, social - with dynamic creatives).
- Manage two people to run our media department and agencies.
- Manage the campaigns and platform for 4 different regions.

> Launch of 3 different platforms : Gastronomie, Durability, Second-Life
> Conversions: +27% vs 2019 / Click through rate : +21% vs 2019
> Budget: +5.5 M CHF

EDUCATION

ESCEM BUSINESS SCHOOL, TOURS, FRANCE

Master in management, eBusiness - class of 2011

IUT JEAN MONNET, SAINT-ETIENNE, FRANCE

Bachelor of arts, sales and marketing - class of 2009

SKILLS

Innovation and entrepreneur mindset.
Creative and social by nature.
Cross-functional behavior.
Performance oriented.
People focus.
Glocal experienced.

EXPERTISE

Salesforce audience studio (DMP)
Google : GA360, Search Console
Sprinklr, Facebook Manager
Wordpress, Drupal, Magento
Adobe CC

HOBBIES

Photography - Canon 70D)/ Drone video - Dji Mavic Pro.
Travel - USA, Colombia, Cambodia, Philippines, Indonesia and Europe.
Triathlon - part of TriTeamLutry - 2017 : 3 short distances and 1 Olympic distance - 2018 : 2 Olympic distances and 1 IronMan 70.3 Nice finisher.
Motorbike - Yamaha MT09 - roadtrip accross France and CH.
Nature - that fits in each of the passions above : mountains and oceans.