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about ME

Early adopter of the digital world, I’m fascinated by the interaction and creativity between people and brands.

 

Looking for a new challenge in a fast paced environment where I will engage audiences with innovative experience and impactful stories.

LEARN MORE

DIGITAL MARKETING 

PROJECT MANAGER (NESPRESSO)

June 2015 - present

- Develop digital media content and acquisition plan to increase traffic and audience on digital touch points to support sales & communication objectives (SEO, SEM, display, affiliation / distribution, emailing, social). 
 

- Monitor, optimize and report local digital marketing acquisition activities.
 

- Define dynamic remarketing strategies to maximize digital media investments VS objectives (Search, Display, Social).
 

- Measure, report and analyze performance of marketing and commercial initiatives.
 

- Management of a team of two people.

 

> Conversions +30% with remarketing strategies : Search, Display and Social

> Management of a budget of +1 M CHF.

EDUCATION

ESCEM BUSINESS SCHOOL, TOURS, FRANCE

Master in management, eBusiness - class of 2011

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IUT JEAN MONNET, SAINT-ETIENNE, FRANCE

Bachelor of arts, sales and marketing - class of 2009

SKILLS

  • Innovation and entrepreneur mindset.

  • Creative and social by nature.

  • Cross-functional behavior.

  • Performance oriented.

  • People focus.

  • Glocal experienced.

EXPERTISE

  • Google Adwords, Analytics, Optimize, DataStudio.

  • Facebook Ad Manager, SocialBaker.

  • Photoshop, InDesign, Illustrator, Premiere.

HOBBIES

  • Photography - Canon 70D)/ Drone video - Dji Mavic Pro.

  • Travel - USA, Colombia, Cambodia, Philippines, Indonesia and Europe.

  • Triathlon - part of TriTeamLutry - 2017 : 3 short distances and 1 Olympic distance - 2018 : 2 Olympic distances and 1 IronMan 70.3 Nice finisher.

  • Motorbike - Yamaha MT09 - roadtrip accross France and CH.

  • Nature - that fits in each of the passions above : mountains and oceans.

Arnaud
Martin
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